The Lovely Awards · Llandudno & Conwy · 2027
For the local businesses you can trust.
Independent awards for the places that are easy to find, honest and a pleasure to deal with. Scored on evidence, checked by real people. Earned, never bought.
What the seal means
A small seal in the window that means a lot.
- Nominated by locals. Anyone can put a business forward, free, including their own.
- Scored on evidence. The Lovely Score checks five trust signals over months, not on a single day.
- Checked by a real person. Every finalist gets a call, a visit or a mystery shop.
- Confirmed by a panel. Local business people sign off the winners. Nobody can pay to win.
Share the love
The café that knows your order. The plumber who turned up on time.
Tell us about the local businesses that make your week better. It's free, it takes two minutes, and it might just make their year.
Nominate a businessThe Lovely Score
Five things trustworthy businesses get right.
The same signals that real customers, and now AI assistants, use to decide who to trust. We publish what we look at; the exact checks stay private so nobody can game them.
- 1
Clarity
Clear about who they are, what they offer, prices, hours and how to book.
- 2
Proof
Real reviews and replies, real photos and real people.
- 3
Authority
Local mentions, press, associations, and being cited in AI answers.
- 4
Presence
Easy to find in Google, Maps and AI assistants, with a site that works on a phone.
- 5
Consistency
Name, address, phone, hours and prices match everywhere, plus the compliance basics.
Powered by Trust Density
Where
Starting with two towns we love.
The 2027 pilot covers Llandudno and Conwy. Winners are named in May 2027.
The 2027 categories
Our promise
Earned, never bought.
Winning is free
Every winner gets the seal, a verified listing and the right to say they won, free. Paid extras never decide anything.
Nobody pays for a score
Buying a report or a winner pack has no effect on any score or result. We check that every year.
The seal proves itself
Click any seal to see what we checked and when. It only shows as verified on the winner's own website.
May 2027 · North Wales
The Lovely Awards Evening
A night to celebrate the winners, with the people who nominated them. Winners never need to buy a ticket to win, or to collect their award.
About the eveningRun a local business?
Find out how you score, and what's costing you trust online.
Every business in Llandudno and Conwy is scored for free. If you want the detail, the full report shows exactly where you lost points and what to fix first.
